In the latest wave of self sacrificial change, The Aunt Jemima brand has officially changed their name to "Mom's Friend Pam". It is unclear if this change will be permanent, but a spokesperson for the brand stated:
"We take pandering seriously, and the only way to keep the brand alive in these turbulent times is to make sure everyone sees us fall on the sword."
Uncle Ben's Rice is also rebranding. The latest suggestions for new names include: Cousin Joe's, Acquaintance Steve's, and (our favorite) Neighbor Chaz's.